Our Mission
To positively impact the lives of 1 million kids through the game of basketball by 2032.
Our Vision
Our goal is to provide coaches with the tools, resources, and training they need to create safe, inclusive, and fun environments where kids can learn, grow, and thrive. We envision a future where every child has the opportunity to develop their basketball abilities, build confidence, and learn valuable life skills through the game of basketball. By empowering coaches to be their best, we believe we can create a brighter future for the next generation of basketball players and leaders.
Company Founders
Steve Collins
Steve Collins is a highly successful basketball coach, having led his teams to three state championships. He also runs one of the best youth basketball programs, where he focuses on player development and creating a supportive environment. Through his coaching and leadership, Collins has instilled in his players the values of hard work, dedication, and sportsmanship.
Bill Flitter
As a successful entrepreneur and founder of a thriving basketball training program, Level Up Basketball, Coach Bill brings a unique perspective to the world of coaching. Prior to his career on the court, he made a name for himself in Silicon Valley as a start-up founder. It was through coaching his own children in their rec league that Coach Bill discovered his passion for basketball and mentoring young athletes. Today, he is the proud founder of a basketball training program for girls and oversees the largest 3v3 and 5v5 leagues for grade school to high school girls in Northern California With his diverse background and proven track record of success, Coach Bill is excited to help the next generation of coaches.
By educating coaches on how to create inclusive and supportive environments, we can help young players develop not only their basketball skills but also their confidence, resilience, and leadership abilities.
Client Testimonials
