Our Mission

To positively impact the lives of 1 million kids through the game of basketball by 2032.

Our Vision

Our goal is to provide coaches with the tools, resources, and training they need to create safe, inclusive, and fun environments where kids can learn, grow, and thrive. We envision a future where every child has the opportunity to develop their basketball abilities, build confidence, and learn valuable life skills through the game of basketball. By empowering coaches to be their best, we believe we can create a brighter future for the next generation of basketball players and leaders.

Company Founders

Steve Collins

Steve Collins

Steve Collins is a highly successful basketball coach, having led his teams to three state championships. He also runs one of the best youth basketball programs, where he focuses on player development and creating a supportive environment. Through his coaching and leadership, Collins has instilled in his players the values of hard work, dedication, and sportsmanship.

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Bill Flitter

As a successful entrepreneur and founder of a thriving basketball training program, Level Up Basketball, Coach Bill brings a unique perspective to the world of coaching. Prior to his career on the court, he made a name for himself in Silicon Valley as a start-up founder. It was through coaching his own children in their rec league that Coach Bill discovered his passion for basketball and mentoring young athletes. Today, he is the proud founder of a basketball training program for girls and oversees the largest 3v3 and 5v5 leagues for grade school to high school girls in Northern California With his diverse background and proven track record of success, Coach Bill is excited to help the next generation of coaches.

By educating coaches on how to create inclusive and supportive environments, we can help young players develop not only their basketball skills but also their confidence, resilience, and leadership abilities.

Client Testimonials

"Thanks to the Coaching Youth Hoops program, I feel more confident in my ability to run practices and mentor young athletes. The resources and training provided by the program were invaluable in helping me create a safe, inclusive, and fun environment for my players. I have seen firsthand the positive impact that our coaching has had on the kids, and I am proud to be a part of a program that is making a real difference in the lives of young athletes."
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Samantha Lee
8th grade coach
"As a coach who has been working with kids for years, I was skeptical about what I could learn from the basketball coaching program. But I was pleasantly surprised to discover a wealth of knowledge, resources, and best practices that have helped me become a better coach and mentor. I now have a better understanding of how to tailor practices and drills to meet the needs of each player, and I am more confident in my ability to help them develop their skills and grow as individuals. This program has truly exceeded my expectations."
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Tom Johnson
6th grade coach
"Thanks to the basketball coaching program, I have been able to take my coaching to the next level. The program's emphasis on creating a positive and supportive environment has been transformative for both me and my players. I have seen a marked improvement in their confidence and performance on the court, and I know that our work together is making a real difference in their lives. I highly recommend this program to any coach who wants to make a meaningful impact on the next generation of basketball players."
Testimonials 6
Ashley Nguyen
7th grade coach

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Are your players struggling to grasp your plays? Frustrated by their inability to execute your instructions? Learn the art of aligning child development stages with your practice plans.

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